sense. >> i started out in city politics, i have seen races that are ten times worse. >> it's the hardest thing this year, and i think you were talking about it, breaking through. you were talking about your ad that broke through virally was big bird. >> yes, actually, without any money behind it. 5 million people. >> big bird never aired on actual television. >> it did, it was part of what we call our rotation, but just putting it out in the media, 5 million people went to the website to see it. >> here is the most viral ad of 2012. >> together, we can do this. we can take this country back. ♪ i am america ♪ one voice united we stand ♪ i am america >> here it is. does it get any better? >> it was a great ad. at the same time, he had no desire whatsoever to be president. >> like, wow, this is totally fascinating if you're not trying to be a presidential candidate. >> first of all, i'm very anti-staff staffer. i really think we need any tv ads for any candidates i work for. >> good advice for other staffers. >> all right, gaggle, let's take it with us. d.c.'s favorite political parlo